“Society or culture or
whatever you might want to
call it, has created us all
solely and wholly for the
purpose of maintaining its
continuity and status quo.”
– U. G. Krishnamurti
This is exactly the reason for The Cheese Foundation to take up Culture as one of its focus areas. Culture encompasses expressive forms like art,music, dance, literature etc and it has been a part of human life ever since the Big Bang. It has served as a reflection of a society as a whole and therefore its important to maintain and preserve it for the future generation.
Due to the advent of modern technology, the Gen Y is ignorant of some art forms due to lack of publicity or encouragement and we want to bring it back to its glory days and make the present and future generation take pride in our rich heritage and culture.
We have also aligned our goals with the GOI vision for an Atmanirbhar Bharat by working towards encouraging local talents and artisans and eventually creating a platform to showcase/sell their talent or products.
We have lined up several activities to invigorate niche art like Gamaka, doll making etc. and also to promote music and dance as a form of therapy for mental well being. Stay tuned on our official channels to get regular updates on the same.
