“Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”

– Chinese Proverb

This saying is the main motivation to start a Charitable Trust.

With the advent of social media and WhatsApp groups, I was constantly getting call for help messages which were mostly genuine. Not able to ignore such messages, I along with my family members tried to help those people in need either financially or morally. As days passed the same people again called for help as the funds, we generated did not suffice their requirement. This process happened time and again with others as well and that is when I thought of creating a sustainable model to help such people. In India, it is very difficult to form a help group and raise money due to lack of credibility and trust and therefore having a registered Charitable Trust was like a light at the end of the tunnel.

I gathered like minded people from my family who wanted a platform to genuinely help and proposed them this idea and to my surprise it was well received. Everyone onboard had a similar vision and finally we registered it under the name “The Cheese Foundation” under Indian Trusts Act.

Along with health we included other areas such as Health, Education and Environment. The main aim of the Trust is to help people on an individual basis, teach them how to help themselves going forward and inspire them to help others in distress. We are coming up with activities cantered around this idea and will apprise you all in days to come.